Generate excitement among your candidate base, both new and existing:
In addition to featuring your app on your main website be sure to shout about it in dedicated blog posts and press releases. Don’t forget to tell people what it offers and include pictures and appstore links so readers can easily check out your app straight away without having search for it.
Your social media channels are another great marketing resource. Engage with your followers and people looking at your online presence by dedicating some tweets, posts and even videos to your new candidate tool. Find suitable LinkedIn and Facebook groups to share news of your app.
Include appstore icons/QR code/links in your email signatures to further encourage candidates to download it and show your clients you have a strong and thriving mobile presence.
Reach out to industry influencers and publications and ask them to check out your app (and then rave about it to their followers).
Nominate (and ask others to, too) your app for mobile awards. Award nominations are a great way to generate publicity and winning awards, such as Best Use of Mobile at the annual OnRec Awards would be better still!